Killer Auction Ads tip

  • 0
  • July 4, 2007

Not sure why this isn’t common knowledge but you can set the maximum and minimum prices of the items that show up in your Auction Ads.

For instance I sell a fair few phones and use Auction Ads to monetize a very small amount of spare traffic that isn’t suitable for my normal affiliate programs. In the past a keyword search for phone brought up loads of cheap phone chargers and phone covers but if you set the minimum bid to $50 it gets rid of these items and increases your commission.

The way eBay works is that the bids increase near the end of the auction so if you can send somebody to an auction that’s about to end you will get impulse purchases.

Here is the code:

auctionads_ad_kw = "keyword minprice:50";

Replace minprice with maxprice to set the maximum price.

Did everybody else know this already?

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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