BBC External Link Tracking Script

  • 0
  • February 11, 2009

Since my post about the BBC blocking the link juice on external links they seem to have come up with a very clever piece of JavaScript to get around the issue. It’s not on all the external links but it’s on some of them.

Links are still clean and there is nothing in the source code to indicate that they pass through a redirect. However when you click on any external link users are still sent through a tracking script.

This might be a very useful script for some of you who want to track links but still pass SEO benefits, the original is here. For a demo visit this page and click the “Movie Review Query Engine” link.

var LinkTrack = function ()
this.docLinks = document.links;
this.location= location.pathname;
LinkTrack.prototype.updateHrefs = function ()
var currlink, hostname, protocol, linktext;
if (!(!document.getElementsByTagName && document.all))
for (var i=0; i

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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