BBC Publishes Something Really Stupid

  • 0
  • December 22, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

I’ve just been watching a video published by the BBC about how price comparison sites are making navigation hard for visually impaired users. The problem is the tests were carried out on the wrong websites!

They say they are looking at and yet the tester was actually looking at with is nothing more than a spam site to catch people who typed the wrong url. Then they look at thinking it is part of when it’s just an affiliate site which makes money by sending traffic to – the site even says “We are not part of” on the homepage.

The BBC has helpfully added a message to say “The following website has no connection with” so why on earth are they posting a video of it? Basically they have found a useless spam site and come to the conclusion it isn’t easy for visually impaired people to use it.

If I was GoCompare or I would be pretty upset about this.

Words fail me.

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