BBC responds about external links

  • 1
  • November 5, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Just to clear something up, I don’t really think the BBC is greedy or selfish, that was just my way of drawing attention to what is quite an important issue.

Clearly it worked because a number of people from the BBC have been looking into the issue and are going to be releasing some improvements in the future.

Quite often organisations do things with the best of intentions that don’t play nicely with the way search engines work. In this case the BBC wanted to measure how much traffic they were sending to other sites so that they could figure out how to send more.

It’s nice to see the BBC responding to feedback in this way and large companies should take note on the way they have handled the issue.