BBC responds about external links

  • 0
  • November 5, 2008

Just to clear something up, I don’t really think the BBC is greedy or selfish, that was just my way of drawing attention to what is quite an important issue.

Clearly it worked because a number of people from the BBC have been looking into the issue and are going to be releasing some improvements in the future.

Quite often organisations do things with the best of intentions that don’t play nicely with the way search engines work. In this case the BBC wanted to measure how much traffic they were sending to other sites so that they could figure out how to send more.

It’s nice to see the BBC responding to feedback in this way and large companies should take note on the way they have handled the issue.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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