Beating the January blues with our favourite PR campaigns this week

  • 1
  • January 22, 2016
Beth Hibbert

Beth Hibbert

Digital PR Strategist

Back to work, back to the gym and the arrival of blue Monday mean that January isn’t always the most exciting of months. However, it gives brands the perfect opportunity to try and brighten up a cold and grey day by creating uplifting experiences for the public to enjoy.

Here are some of the best campaigns we’ve seen this week…

Viking Direct’s giant cardboard castle

Upon returning to work after the Christmas break, Viking Direct staff received an unusual email from their boss. To help staff beat the back-to-work blues, they were asked to decorate their desks with fun and creative things.

Viking Direct’s creative team decided to take up this challenge and built a giant castle in the middle of the office. The team recycled old boxes and cardboard from around the office and filmed their efforts which has gained coverage across some huge online publications.


It’s not only giant castles that have been hitting the headlines this week. As part of a Blue Monday stunt, Bloo (the bathroom care brand) created their very own giant toilet in London for their #BlooMonday campaign.

Designed to cheer up the nation, the giant loo featured pink water, free flowers, and even a blues band. It also emitted Bloo’s very own fragrance. Members of the public were also encouraged to write down one thing that was making them feel down and ‘flush it away’, not only as a symbolic gesture, but to enter Bloo’s exclusive competition to win a holiday.


Mel Billows, marketing controller at Bloo, Jeyes and Easy, said: “Bloo is all about delivering bursts of happiness in the bathroom through beautiful fragrance and colour so it seemed only natural for us to do something positive today.”

#Hibernot with Land Rover and Lumiere London

As part of the London Light Festival last weekend, Land Rover erected five handmade viewing frames which lined up perfectly to help attendees take the best photos possible of the installations and landmarks.


The frames also gave out tips on how to take better photos and encouraged users to share their images using #Hibernot.

The frames are now going to be touring areas of the UK until 7th February as Land Rover takes their Hibernot campaign to the next level.

Scott Dicken, Land Rover UK’s marketing director, said: “…at Land Rover, we believe that winter is a time when we should be getting out of the house and taking ourselves somewhere fulfilling – living life to the full no matter the weather.”

#LuckyMan vending machine with Sky 1

Yesterday Sky 1 took over London Waterloo, Manchester Piccadilly, Birmingham New Street and Glasgow Central with their #LuckyMan vending machine, to promote the Stan Lee’s Lucky Man TV series.

Passers-by were asked to try their luck on the vending machine to win a variety of prizes. One lucky person won £1,000, and as you can imagine it’s caused quite a stir on Twitter. Check out all of the tweets on Sky 1’s Twitter.

Kayak holds virtual reality pop-up

In another Blue Monday pop-up, travel brand Kayak hosted their own holiday destination on Percy Street in London. The ‘virtual voyage’ used virtual reality technology to transport visitors to Miami, complete with sand, palm trees and sounds of the beach.


The vice-president of European business development at Kayak, Annie Wilson, commented: “At Kayak we have always used technology to help Brits discover new and exciting places to explore, and this takes things a step further by utilising the latest virtual reality technology to do so.”