Beijing 2008 Olympic Games why is nobody going for this term?

  • 1
  • August 12, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

We all know that optimising a page for a phrase that Google has decided to use for a logo can send a lot of traffic.

Normally the logo link only lasts for a day but during the Beijing 2008 Olympic Games Google is using a logo link every single day!

What I find amazing is that despite the huge amount of people searching for this term there are no major news websites aggressively targeting it.

Sitevisibility did an experiment using Adwords and saw over 1000 impressions per minute. Why isn’t anybody else trying this?