Big brands bare all in this week’s best PR campaigns

  • 0
  • July 17, 2015
Beth Hibbert

Beth Hibbert

Digital PR Strategist

Wimbledon may be over, but there’s still plenty going on across the UK.

We’ve taken a look into what some of the world’s biggest brands are doing to get themselves noticed both in the UK and abroad this week.

Labels are for cans not for people

The first campaign this week is from one of our absolute favourite brands, Coca Cola. Their PR team seem to be able to make a campaign out of anything and have done so once again in their recent ‘Can without a label’ campaign.

As part of a Ramadan ad campaign in the Middle East, Coca Cola have removed the label from their cans to raise the issue that ‘labels are for cans, not for people’.

They’ve also released this great new advert, where a group of people have to guess each other’s appearance whilst sitting in a dark room. As you can imagine, their guesses are way off.

The Wembley Cup

Over the last few weeks, the UK has been going tennis crazy, but with the new Premier League season approaching, the nation turns back to its favourite sport – football.

To celebrate EE’s sponsorship of Wembley Stadium, they’ve launched a 10-part YouTube series featuring some of the biggest vloggers out there.

In what EE are calling ‘The Wembley Cup’, two teams of 14 vloggers will be competing to win the biggest ever YouTube star tournament. The vloggers’ progress will be tracked on the EE website.

Spencer McHugh, EE’s Director of Brand told Campaign Live: “We are always looking at exciting new ways to bring our Wembley partnership to life, and a collaboration with these phenomenally popular YouTube stars – who between them have over 25 million subscribers and 3.5 billion video views – seemed like the perfect opportunity to entertain their football-loving audience.”

#NaturalBlissCafé

Nestlé recently found out that their customers want something natural in their creamer.

The brand decided to take this to the extreme by creating a café style pop-up shop where all of the baristas and even some customers went nude!

The #NaturalBlissCafé staff wore nothing but body paint as they gave out free coffee, forming Nestle’s latest ad for their Natural Bliss product. You can check out the full video below:

#FaceForward

#FaceForward is the latest campaign from Clinique, and attempts to influence an audience of young women. Clinique are asking women to make a promise to their future selves and share it on Twitter.

Involving six inspirational females including editors, bloggers, and entrepreneurs, the beauty brand has created a Tumblr page hosting videos, quotes, and competitions which encourage young women to ‘face their futures’ by being confident in all areas of their lives.

The campaign is attaining some great levels of engagement across social media channels with bloggers, celebrities, and the public all sharing their tips on how to be confident in your own skin.

#faceforward

Love freebies? Get them legally

Luxury department store Harvey Nichols has released a controversial but brilliant campaign to promote their rewards app.

With an entire back catalogue of controversial campaigns, their latest advert sees real CCTV footage of shoplifters in Harvey Nichols’ London Knightsbridge store. Shoplifters’ identities are concealed with cartoon heads, which all makes for pretty comical viewing.

A spokesperson for Harvey Nichols said: “We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading Rewards by Harvey Nichols, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.”

 

Free of charge. Unsubscribe anytime.