Billboards, and TMNT, and no Wifi, Oh My!

  • 1
  • May 27, 2016
David White

David White

Head of Content Marketing

It’s that time of the week again and today marks my first ever blog post for Branded3! From noodles and ninja turtles to super-sized pushchairs, we’ve had a lot of fun campaigns this week.

Colour billboard

Kabuto Noodles is encouraging Londoners to reclaim their lunch break by doing something out of the ordinary. They’re placing a giant billboard in three locations, which are deemed to be the most stressful boroughs by the Office for National Statistics, and asking lunch-goers to get rid of some stress by colouring to create a piece of art.

They’ll be serving up portions of their hot noodle pots in Westminster, Greenwich, and Hackney on 1 June. If you’re in London, go de-stress by colouring on a billboard and get some noodles for lunch.


Ninja Turtles themed Airbnb

Without scouring the sewers of New York City, you can now achieve your childhood dream of staying in the Turtle Lair where Michaelangelo, Leonardo, Raphael, and Donatello live.

In Tribeca, New York, a listing on Airbnb has popped up of a TMNT themed flat. The posting seems to be written by the turtles themselves, and seems to be marketing for the upcoming movie Teenage Mutant Ninja Turtles: Out of the Shadows. The property is going for $10 a night, with a note saying that they’ll pay you back afterwards! Surprise, surprise, all the dates are booked, but there is a contest going on to spend the last night at the lair.


Refuge Newsjacks The Archers

Refuge, a UK charity aimed at helping women and children in domestic violence situations, has partnered with producers of the BBC Radio 4 show The Archers to tell a story about the physical and mental struggles that come with domestic violence. Refuge has used social media alongside the storyline to help bring more awareness and reach a bigger audience in an effort to help more people.

They’ve been reaching out to celebrities and speaking to the media about the issue and have received widespread coverage. Due to their efforts, the charity has reported a rise in calls and contributions to support the cause. They’ve basically reached out saying “look, it’s happening everywhere and it happens more often than you think. Let’s end it.”


Durex has launched the #DoNotDisturb campaign as a social experiment to see how couples react when they have technology taken out of the mix in a relationship. They invited six couples, half of them were allowed technology and the other half were not, on holiday to see how technology impacted the ‘sexpectations’ of a romantic getaway.

Check out the documentary style video to see the results.

Contours Stollers

If you’ve ever wanted to know what it feels like to be a baby again, Kolcraft, a baby products company, has a campaign just for you. Designed to let adults know what it’s like to spend time in one of their pushchairs, they’ve designed an adult-sized replica of their most popular pushchair to allow just that. The goal was to show adults what their children were feeling since babies can’t tell you.

If you happen to be around Chicago’s Mary Bartelme Park on 7 June, look out for these oversized pushchairs! Check out the video below.