Bleed for England, Tweeting 20’s cabbies and Daleks mind the gap

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  • September 18, 2015
Victoria McMahon

Victoria McMahon

Digital PR Strategist

Give Blood: Bleed for England

We’re pretty sure that over the years, England’s rugby union players have put enough blood, sweat and tears into the sport, but to celebrate this year’s World Cup, the nation’s finest are helping the NHS’ Give Blood campaign in recruiting the public to ‘Bleed For England’.

The campaign video shows former and current England stars such as Jonny Wilkinson giving blood for the first time. The NHS are hoping to bring in over 100,000 new donors, after it emerged that less than 3% of Brits donated in the last year.

Three: Downton Cabbie

To celebrate the final series of Downton Abbey, mobile phone network Three are sending a 1920’s-style taxi onto the streets of London, complete with a chauffeur who will be on hand to welcome passengers throughout the day across the capital.

We’ve already seen the Stylist team travelling in style to London Fashion Week this morning with the help of the cab.

If one fancies being a Lady Mary or Lord Grantham for the day, simply tweet @ThreeUK with the hashtag #DowntonCabby, but you better act in a jiffy, as  the driver will be heading back to Highclere Castle after today!

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BBC: Daleks invade the Underground

As if the London Underground isn’t stressful enough, Skaro’s minions have taken control of Transport for London and have been spotted terrifying passengers at Westminster Underground Station.

Well, in actual fact, the Daleks have been civilised and were seen patiently waiting for Tube trains and properly using the ticket turnstiles.

The stunt is to promote series nine of Doctor Who, which kicks off on BBC1 on Saturday night with ‘The Magician’s Apprentice’.

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M&S: Virtual reality hacks

Marks and Spencer have enlisted the help of virtual avatar, Amy, to allow their customers to experience their new home range like never before.

Using Oculus Rift and Leap Motion technology, the retailer is rolling out a serious of virtual reality showrooms which allows customers to drag and drop items from the M&S LOFT homeware range to create their ‘ideal living space.’

KFC: #PackMoreIntoLunch

KFC’s latest collaborative project has been devised to celebrate the launch of their new Ricebox lunch range and is the second phase of their #PackMoreIntoLunch campaign.

For the new ad, fashion designer Katie Eary was challenged to produce an entire catwalk range, which would usually take four months, in just one hour.

The video shows the British designer creating a 13-piece capsule collection, which includes cutting, sewing and pressing garments as well as preparing and dressing models for the show, which Eary describes as “one of my biggest challenges to date”.

Alongside the fashion show, four bloggers will have just one hour to design their own Ricebox sleeve, which will then be sold in three London stores.

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