Blog attention can make or break your startup

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  • May 23, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

According to Read Write Web startups with more attention from the blogosphere stand a much better chance of achieving large growth than startups that stay “under the radar”.

Whenever we work with a startup our standard advice is that they need some kind of strategy to make sure they first of all get noticed by popular bloggers and secondly keep getting noticed by popular bloggers for as long as possible.

So why has Mugshot stayed small while FriendFeed has blown up?

The answer, it would seem, is that FriendFeed was anointed early on as a darling of new media, while Mugshot — and other lifestreaming services — have struggled to get attention from the early adopter press (read: blogs like this one).

Websites such as Twitter got a lot of attention from the start and then capitalised on this by keeping in the public eye 12 months down the line. Their current “strategy” of having just enough downtime to make people write about them every day means they get more publicity than if they had 100% uptime.

Google has enough staff to create innovative new products making PR an easy proposition. Every few weeks a new innovation puts Google right back into the public eye.

If you can find a unique hook that will ensure media and blog coverage from day one it makes your chances of success much greater.

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