Oh we do like to be beside the seaside!
I can’t think of a better way to start off our Spring Bank Holiday PR campaign review than with a bit of summer cheer! Five Bournemouth beach huts have been decorated to celebrate summer; with Cath Kidston as the brand behind them.
— Cath Kidston (@Cath_Kidston) May 21, 2015
To launch their #randomactsofkidston campaign, Cath Kidston have decorated the beach huts with their favourite prints for this summer. They’ve promised that they aren’t they only bit of beachside fun that they have planned for Summer 2015, so keep your eyes peeled for other entertaining stuff from them!
Risk it for a Biscuit!
More and more brands are taking to Instagram for building brand awareness; biscuit brand Biskrem have done it incredibly well. They created a brilliant adventure game which included visuals and videos – altogether, there were 70 different custom-made assets! Users had the chance to view no fewer than 17 different alternative endings. The mission was to replace the inventor of Biskrem by challenging themselves to get through many different obstacles, using all six Instagram features – photo, video, map, tagging, search and direct messaging.
The challenge increased their Instagram following by 850%. Well done Biskrem!
Red Nose Day takes over the USA
The 21st May 2015 saw the first ever Red Nose Day take place across the pond and a variety of brands and celebs jumped at the opportunity to get involved.
M&Ms created #MakeMLaugh, where they agreed to donate $1 to Comic Relief every time the hashtag is used. They kick-started the campaign by giving a huge $750,000 to the campaign and wanted the public to make up the remaining $250,000 through tweets and Instagram posts; they managed it! Great news for Comic Relief!
— M&M’S® Brand (@mmschocolate) May 22, 2015
Read all about it!
HarperCollins took a step back in time this week as they launched the new Poirot novel, ‘The Monogram Murders’. A few time-travelling paperboys took to the streets of London to distribute 10,000 1920’s-style newspapers, featuring extracts of the first few chapters of the novel to try and get readers hooked, wanting to read the whole thing.
Would this be your dream job?
Do you love an adrenaline rush, heights and have a strong stomach? Well, this could be the dream job for you. Alton Towers have launched their latest campaign to find an Official Rollercoaster Tester! You just have to film yourself explaining why you love rollercoasters and send it in.
If you win, you get a free annual pass to the resort and get to try out the ‘Big Six’ before they open to the public. It’s worth a shot if you ask me!
EXCITING COMPETITION NEWS… We have now opened up the Rollercoaster Tester competition to those aged 14 or over. http://t.co/SQOOZZXhFG
— Alton Towers Resort (@altontowers) May 20, 2015