In early December 2012, Branded3 received news that our social media efforts with foods of the world restaurant chain, Red Hot World Buffet had received a nomination for the prestigious Eat Out Awards.
The awards are held by foodie magazine Eat Out and honour restaurants who are outstanding in their field and continue to grow their businesses. Branded3 client Red Hot World Buffet was shortlisted for the Marketing Campaign of the Year, a category that honours businesses which have sustained a successful marketing or promotional campaign.
On the 24th of January, Red Hot World Buffet won the award they were nominated for and their team were thrilled to receive this award based on the on-going social media campaign strategised and executed by Branded3, at an award ceremony on Thursday night.
The judges explained their decision with this:
“Red Hot began using social media when the company didn’t have the infrastructure to cope with its rapid growth. By engaging and marketing online, customer comments are responded to in 30 minutes and in just four months the brand has 25,000 likes on Facebook. Judges commended their use of creativity on a budget, keeping the customer as the core focus of their campaign”.
Clare Riley, editor of Eat Out, said it was great to see the industry come together for the event:
“We’re delighted with the response to our inaugural Eat Out Awards. All of the winners and indeed runners up should be very proud of their achievements. Trading out on the High Street is tough and so it’s crucial that we reward the pub and restaurant companies going above and beyond in our sector to drive sales and deliver great customer experiences.”
Sachin Bajpai, Head of Brand & Corporate Marketing at Red Hot World Buffet had this to say:
“Winning the Eat Out Award for Marketing Campaign of the Year is recognition for the success of our very responsive marketing campaign that has supported our incredible growth last year. We were up against two great international brands so this represents a significant win for us”
He also commented on his time with Branded3:
“Working with Branded3 as part of our integrated marketing team has really produced excellent results and we are looking forward to even more growth and wins this year”.