‘Tis the season to be creative – especially when it comes to your social media campaign!
With social networks such as Instagram, tumblr, Pinterest and Twitter attracting millions of users each and every day, there is endless opportunity for brands to build customer loyalty, engage with fans and establish online personalities.
And what better time to truly make the most of this than at Christmas, when people are full of holiday spirit and eager to embrace anything remotely festive?!
Rather than just sticking a “Happy Christmas” hashtag on the end of a tweet and taking a selfie by the office tree, brands are pushing the boundaries of creativity to spread their merry message this year, which has resulted in some fantastic social media campaigns that have stood out from the rest.
After previously picking our favourite PR campaigns in the run up to the festive season, we decided it was only right to give a nod to the brands that have caused a stir on social too.
From an Instagram elf hunt, to granting wishes on Twitter, here are our top four social media Christmas campaigns:
Taking advantage of the hugely popular Vine craze, supermarket giant ASDA released a video clip of a woman magically decorating her Christmas tree in less than six seconds.
Based on the ‘magic’ Vines produced by social media star Zach King, ASDA performed the cunning trick of kitting out a tree in all of its Christmas essentials (including crackers) in less than no time. The caption boasts: “THIS is how to decorate a Christmas tree.”
The expertly edited Vine was then promoted across Facebook, appearing in nearly 5 million newsfeeds and resulting in over two million views… so far.
Smart, fun and simple. Who knew ASDA was so savvy on social?!
“Every delivery starts with a wish,” according to UPS and this message has been tied into every facet of the brand’s 2014 Christmas campaign, particularly on social media.
Using the #WishesDelivered hashtag, customers can tweet their Christmas wishes to UPS, where it is then approved and submitted to an interactive media wall. For every Twitter wish that is uploaded to the wall, UPS donates $1 to the Boys & Girls Club of America, The Salvation Army and Toys for Tots, for up to a $100K maximum donation. But that’s not even the best part.
The real festive fun gets under way when UPS makes some of its customers’ wishes come true, including four-year-old Carson, who has always dreamed of driving a UPS truck. Cue an adorable and authentic video of Carson’s story and his touching friendship with truck driver, Ernie.
Heatwarming content (+ cute child) + social media knowhow = campaign gold.
While Coca Cola is no stranger to a killer Christmas campaign, the brand definitely deserves credit for the way that it has incorporated social media to great effect this year.
Building on excitement surrounding the much-loved ‘Holidays are Coming’ television advert (or more specifically, the famous Coca Cola Christmas truck!), fans have been encouraged to use the #HolidaysAreComing hashtag to become part of a festive conversation with the brand online.
The iconic red truck has been touring the UK, visiting 45 cities and spreading cheer in the run up to Christmas Eve with Santa’s little helpers handing out free cans of coke and taking photos. A special @ChristmasTruck Twitter account has also been created so that people can keep up with the truck’s journey across the country.
Fans have then been asked to take their own selfies with the truck and upload them to Twitter, Instagram and Facebook, using the identifiable hashtag and mentioning the truck’s handle in the hopes of a re-tweet.
The result? An onslaught of festive photos across the biggest social media channels, each including the distinctive Coca Cola branding.
Perhaps the most creative of the four campaigns and my personal favourite, Ted Baker has introduced a fantastic social media hunt for Santa’s missing elves, primarily using Instagram. Think of it as a Where’s Wally? for the Instagram-obsessed!
In a bid to keep customers excited and entertained throughout the festive period, Ted Baker has created a number of Instagram accounts containing beautiful hand-drawn images of snowy scenes and challenged users to find the seven missing elves in the photos in return for prizes, including a trip to the Northern Lights.
Hints and cryptic clues are given along the way via photo captions, tweets and image tags and there is even the chance to win other little prizes, such as Ted Baker mugs.
Users have also been encouraged to use the #TedsElfie hashtag while playing the game, as well as in their Christmas shopping selfies, making this campaign an all-round social winner in our eyes! Very inventive!
Have you seen any stand-out social media campaigns this Christmas? Which has been your favourite?