Brian Lam on why you should stop Digg baiting

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  • January 5, 2008

Brian Lam, chief blogger at Gizmodo wrote an interesting comment at Valleywag about how traffic baiting and other low quality posts purely designed to increase page views without providing real value to readers will backfire in the long term.

The comment was in response to the news that Gizmodo are paying writers using a mixture of performance related pay and a monthly retainer.

Easy hits cause CPM deflation over time, making your real news posts, the core posts, worth less and less. It also rewards laziness, which I know have to slap down with an iron fist. So the funny random viral videos we loved posting so much before have become a serious problem with making sure pay is fair across the site. It forces you to be very careful, actually.

So, if you have a solid business model and are writing content that people actually want to read about maybe you should consider holding back on linkbait and Digg bait style posts. Or at least try to make them so good that your regular readers will love them too.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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