Britain’s most trusted brands & how they fare on Google

  • 0
  • March 26, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

Every year the Readers Digest produces a list of Britain’s most trusted brands and in view of Google’s recent algorithm change favouring brands we thought it would be interesting to see how they are positioned on Google.

This isn’t a test of the brand’s SEO (which in almost all cases was quite poor) but a test of whether the Google algorithm is clever enough to know that Kelloggs, for example, would be a fantastic result to have at the top of the page when somebody searches for “breakfast cereal”.

You can probably conclude from the table below that Google certainly hasn’t figured out how to rank brands yet, in the small number of cases where a brand did rank it was a result of either anchor text links or on-site SEO.

Brands

Note: a ranking of 0 was given to sites ranking outside the top 20

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