I’ve spent the last few weekends removing posts pre-2010 suggesting Text Link Ads were a good idea and posts pre-2014 that said Google+ was worthwhile. I’ve been updating internal links from blogstorm.co.uk and the previous HTTP version of branded3.com.
But there are still hundreds of broken links and this is where I stop caring. This is where you come in.
What is broken link building?
Broken link building is the process of contacting webmasters whose websites link to a 404 page and suggesting a better alternative destination for that link. Site owner stops serving 404s and provides a better user experience; the link builder gets a link to some awesome content they have created. It’s a win/win.
There’s a great post on the Moz blog explaining this, if you ignore all of the parts about it being scalable – it isn’t, link building is hard and broken link building is not a silver bullet. Seriously though, the blog post is worth reading.
How do I get involved?
- Find a broken link on https://www.branded3.com/blog/
- DM me on Twitter with the URL containing the broken link; the current link target URL; and the URL of your much better content. My DMs are open.
- I’ll update the post and you’ll get a link. Then I’ll post the updated URL below and we’ll make sure it gets crawled again sooner rather than later.
Before you start
I thought I’d try and anticipate a few questions.
Will I link to anyone? I won’t link to brands that compete with our current clients. Or websites in bad neighbourhoods.
Will I link to other agencies’ websites? Yes I will. Providing your content is good enough to deserve it (i.e. better than our blog post on the same topic). Don’t mind if you’re a search agency, don’t mind if you’re based in Leeds and London. After all, what’s a link between friends, eh?
Will I link to Neil Patel? Can’t promise anything.
Can I report on this link? Yes, please do put Branded3’s website in front of your clients.
What’s the catch? It has to be genuinely awesome content. And you can buy me a beer at brightonSEO in April (but if you find something dodgy on the blog that I’ve missed and let me know – privately – I’ll waive the beer.)
Thanks to Dale Davies for spotting a broken link in our footer. Didn’t make sense to change it so you can find a link to Exposure Ninja here instead.
Nicolás Ockier pointed out a broken link. Didn’t have any content but here’s a link to his site cromaidea.com anyway.