Broken link building on a DA59

  • 1
  • January 9, 2017
Stephen Kenwright

Stephen Kenwright

Strategy Director

Back in 2012 we moved BlogStorm onto Before then Patrick had published thousands of posts on the blog.

I’ve spent the last few weekends removing posts pre-2010 suggesting Text Link Ads were a good idea and posts pre-2014 that said Google+ was worthwhile. I’ve been updating internal links from and the previous HTTP version of

But there are still hundreds of broken links and this is where I stop caring. This is where you come in.

What is broken link building?

Broken link building is the process of contacting webmasters whose websites link to a 404 page and suggesting a better alternative destination for that link. Site owner stops serving 404s and provides a better user experience; the link builder gets a link to some awesome content they have created. It’s a win/win.

There’s a great post on the Moz blog explaining this, if you ignore all of the parts about it being scalable – it isn’t, link building is hard and broken link building is not a silver bullet. Seriously though, the blog post is worth reading.

How do I get involved?

  1. Find a broken link on
  2. DM me on Twitter with the URL containing the broken link; the current link target URL; and the URL of your much better content. My DMs are open.
  3. I’ll update the post and you’ll get a link. Then I’ll post the updated URL below and we’ll make sure it gets crawled again sooner rather than later.

Before you start

I thought I’d try and anticipate a few questions.

Will I link to anyone? I won’t link to brands that compete with our current clients. Or websites in bad neighbourhoods.

Will I link to other agencies’ websites? Yes I will. Providing your content is good enough to deserve it (i.e. better than our blog post on the same topic). Don’t mind if you’re a search agency, don’t mind if you’re based in Leeds and London. After all, what’s a link between friends, eh?

Will I link to Neil Patel? Can’t promise anything.

Can I report on this link? Yes, please do put Branded3’s website in front of your clients.

What’s the catch? It has to be genuinely awesome content. And you can buy me a beer at brightonSEO in April (but if you find something dodgy on the blog that I’ve missed and let me know – privately – I’ll waive the beer.)

Happy hunting!

Updated 11/01/16

Thanks to Dale Davies for spotting a broken link in our footer. Didn’t make sense to change it so you can find a link to Exposure Ninja here instead.

Nicolás Ockier pointed out a broken link. Didn’t have any content but here’s a link to his site anyway.

Thanks to Brad Webster who pointed out a broken link on this post, here’s a link to his blog on ‘How to start your marketing off right this year’.