Sophie Jackson

Sophie Jackson

PR Executive

Horse wins best dressed at Cheltenham

One of Britain’s biggest horse racing events happened this week so I think it’s only fair that we start with a horse themed campaign. People dressing up in tweed is a huge part of going to watch the horse racing, so why shouldn’t the stars of the show be involved too?

William Hill decided it was only fair to give a horse the chance to wear a tweed suit so they partnered up with Emma Sandham-King, former apprentice for Alexander McQueen, and produced a three-piece suit for Morestead, the racing veteran.

Horse Tweed Suit

A different kind of Easter egg

Easter is fast approaching and brands have started jumping on the chance to do a PR stunt around it. Asda were first last week, and it is now being used to promote season six of Game of Thrones, which is coming out soon.

Selfridges collaborated with London chocolatiers Melt Chocolates to recreate Daenerys Targaryen’s dragon egg, putting their chocolate version on display on Saturday.

The egg was 21 inches tall, 15kg and took 25 hours to design and prepare. Unfortunately, it isn’t for sale, but the chocolatiers have created boxes of mini dragon eggs to purchase from Selfridges.

Don’t be late for training

Sponsors of Liverpool FC, Subway, organised their ‘Late for Training’ campaign to promote their sponsorship of the club.

Liverpool fans shopping in the Liverpool ONE shopping centre were presented with an interactive quiz, and a lucky few were whisked off to a surprise training session with striker, Daniel Sturridge.

On the way to the training session, they had to go into Subway and ask for an ‘Anfield Wrap’ which was served to them by Liverpool legend, John Barnes.

#BringBackTheBees

The bee population is rapidly declining, so for a campaign to drive awareness of this, Honey Nut Cheerios removed the bee from their packaging. The campaign has launched in Canada and includes the planting of 35 million wildflowers, one for every person in Canada.

They are giving away wildflower seeds on the Bring Back the Bees website where people can request free packs so they can get involved.

You can also get involved in the conversation on Twitter using the hashtag #BringBackTheBees.

Srtgunilgg to raed tihs?

Victor Widell, a Swedish web developer came up with the idea of having a web page that shows people without dyslexia what it’s like to have the reading disorder. It is such a clever idea and really makes people realise how difficult it is for those with dyslexia.

Dyslexia occurs in at least one in 10 people, affecting more than 700 million people worldwide. This campaign has done a great job of spreading awareness of dyslexia, as it has been covered in various national newspapers and popular publications.

dyslexia

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