Over the last month the government hasn’t been shy about its new initiative to help and encourage British entrepreneurs to start up a new business. StartUp Britain (startupbritain.org) was set up to provide new businesses online business resources, such as useful links help and advice from some of the country’s biggest brands.
The home page boasts, along with Dave’s sincerest photo stock, a selection of ‘top tips’ for any budding young British business, with tip number 4 suggesting to get your logo designed.
However, up until a couple of days ago this wasn’t, as you might expect, linking to a guide to the best British designers who can provide logo design services. Instead it was linking to 99designs.com; a US based crowd-sourcing site that offers budget logos.
Nice way to support one of the best creative industries in the world; cheers Dave.
Revisiting the site today, I discovered that the link to 99designs has now been changed, no doubt due to the massive social media uprising after an article on the ‘mistake’ was published on CreativeReview’s site on the 28th. The link now points, more appropriately, at the Design Business Association’s site where business can search a directory of established design professionals.
Interestingly, and probably in no small part due to the volume of traffic they were receiving, 99designs have announced today how much they support UK business. They have even taken it as far to launch a campaign where any UK business engaging 99design’s services will receive upgraded services and be entered into a weekly prize draw to have the total cost returned to them.
“99designs has helped thousands of small businesses and freelance designers across the United Kingdom – British designers make up the 5th largest segment of our design community,” said Matt Mickiewicz, Founder of 99designs. “We regret StartUP Britain’s decision to take down our link but appreciate that this seasoned group of successful entrepreneurs recognizes the tremendous value 99designs provides to small businesses and startups.”
Whether there is any further backlash from this on Mr Cameron; who knows? People rarely need an excuse to have a pop at him these days.