Paddy Power, Sport England’s ‘This Girl Can’ campaign, Lego wins an Oscar

  • 1
  • January 16, 2015
Laura Crimmons

Laura Crimmons

Communications Director

Each week, our Comms team gets together to review our favourite PR and Social campaigns that we’ve seen that week and also discuss any faux pas we’ve spotted. We thought that in 2015 we’d share these on the blog as well, so from now on each Friday we’ll be bringing you our top five campaigns of the week, enjoy…!

Paddy Power backs David Ginola for FIFA President

Today, ex-French Footballer David Ginola announced that he will be running for FIFA president this year, backed of course by everyone’s favourite mischevious bookies Paddy Power. Ginola already has a website live for people to ‘pledge their support’ and say “yes to a FIFA built on democracy, transparency and equality.” Ginola’s also released a video explaining why he is standing which you can see below.

This Girl Can

You’d probably have to have been hiding under a rock to have missed this campaign this week but in case you have, Sport England released their new campaign ‘This Girl Can’ complete with its own microsite. The campaign  aims to “inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.” The campaign has featured a heavy advertising push as well as amassing a tonne of media coverage and looks to be a real success. This campaign also has a launch video which you can see below.

Lego wins an Oscar

The much anticipated 2015 Oscar nominations were revealed at lunchtime on Thursday and despite being hotly tipped for a nomination, Lego did not feature in the Best Animated Feature category. Director Phil Lord responded in a most brilliant fashion with this tweet which has been retweeted nearly 30K times and has secured media coverage everywhere from TIME to Mashable.

Wahaca Spoon Amnesty

A great light-hearted campaign from Mexican food favourite Wahaca; apparently over 4,000 of their spoons are stolen every year, so this January they’re asking people to return a spoon if they’ve ‘borrowed’ one, in return for a free plate of tacos. The campaign has run in previous years as well and is a great, fun campaign to start the year.

Wishes for Baby

Fisher Price started the year with a lovely video campaign ‘Wishes for baby’ where they filmed new mothers in hospital just after giving birth and asked their one wish for their baby. The video definitely tugs on your heartstrings and we have to confess, we became a tad teary-eyed while watching it! The video had over 450K views in just the first two days.

Faux Pas: Blackberry

On Tuesday, Blackberry made the ultimate faux pas for a phone company and managed to tweet from an iPhone – come on Blackberry! Screenshots of this were shared far and wide and it was covered everywhere from The Verge to the Washington Times.


Have we missed any great ones that you’ve spotted this week that you’d like to share? Comment below with your suggestions, we’d love to see them!