Campaigns that made it through the Christmas Rush!

  • 2
  • December 22, 2017
Carrie Rose Balloch

Carrie Rose Balloch

Digital PR Strategist

‘Twas the week before Christmas, when all through the land, journalists were bombarded with hundreds of emails!

It might not sound like the most festive of times, and its true that being a PR at Christmas has it’s struggles. Most publications have scheduled posts for the festive break, and brands up and down the country fight to make the cut before the big day itself.

In order to make an impact this week, your campaign really does need to stand out.

Interested in seeing who made the cut? We have summed up our five favourite campaigns that have taken the web by storm:

Burger King rewards their biggest social media fan

Ever dreamt of winning your own Burger King restaurant with a private car parking space, allocated table, and free meals for the next 12 months? No, me neither, but for one guy his dream came true this week.

A connoisseur of the Burger (known locally as Sullyvan K) has officially been crowned Burger King’s biggest fan, posting 637 comments about the brand in the last 12 months.

To reward his efforts and dedication, Burger King decided to give him a Christmas he will never forget!

Watch Sullyvan rip open the wrapping paper to probably one of the best Christmas presents he got this year…

Britain’s loneliest pets ask Santa for a loving home

Millions of children across the UK have posted their Christmas Lists to Santa, in the hope that they receive their most coveted toys.

Battersea Dogs & Cats Home wanted to give their four-legged friends the opportunity to do the same, to help them receive their dream gift this Christmas: a loving home to call their own.

The charity has gathered some of the loneliest (and cutest!) residents together to write letters to Santa in hopes that their wishes come true, and conducted a photoshoot to send the message.

If this doesn’t pull at your heart strings, I don’t know what will!

Here’s some of the dogs along with their letters hoping to be on Father Christmas’s nice list:


Dog dressed in Christmas outfit

(Picture: Battersea Dogs & Cats Home)

Mr Scruffy:

Terrier dog

(Picture: Battersea Dogs & Cats Home)


Dog under Christmas tree

(Picture: Battersea Dogs & Cats Home)

Mo Bros’ launch a beard stroking station to raise money for Shelter

Man with beard

Image source

Grooming brand Mo Bro’s have launched a beard-stroking station which allows stressed out shoppers to stroke stranger’s beards.

Sounds crazy, I know, but apparently it has the same relaxing effect of stroking a cat or puppy; it lowers your heart rate and blood pressure, and helps to reduce levels of cortisol and the stress hormone too.

For those interested in having a feel, here’s all the info you need:

How to apply: Register here:

Location: Highcross Shopping Centre, Leicester.

When: 20th -23rd December

How much: £5 for 5 minutes

All profits made are donated to Shelter!

Eminem opened a ‘Mom’s Spaghetti’ pop-up and turned up to meet his fans

Last weekend, Eminem ran his own PR campaign to help promote the release of his new album, Revival. The rapper delighted his fans by launching a ‘Mom’s Spaghetti’ pop-up restaurant in Detroit and making a surprise appearance.

The pop-up is inspired and named after the lyrics to 2002 single ‘Lose Yourself’ – the one rap everyone in year nine knew the lyrics to after 8 Mile’s release. Some lucky fans had the chance to meet the man himself, receiving signed records or merchandise, but others simply enjoyed the taste of spaghetti and meatballs or a spaghetti sandwich.

Check out a selection of photos from the event below.

EasyJet hire Santa to be the new pilot this Christmas

The big man at Christmas flies just once every year, and manages to deliver toys to all the girls and boys around the world. So why not make the most of his skills and make him a pilot? That’s exactly what EasyJet did and surprised families onboard.

The campaign has achieved placements on The Drum, Campaign Live, and more, and is the perfect PR stunt for their target audience. You can watch the video here:

So there we have it, the top five campaigns that beat the Christmas crowds this year. Our next weekly round up post will be on 5th January 2018, and we would just like to take a moment to wish all our readers a very merry Christmas and a fantastic New Year!