This week we’ve been looking a little further afield to bring you our favourite PR campaigns, with examples from Sweden, France, Australia, and a couple from the UK as well.
Sweden lists itself on Airbnb
Visit Sweden has listed the entire country on Airbnb in an effort to increase tourism and highlight the concept of “Allesmansrätten”, or “the freedom to roam”.
Using Airbnb to appeal to the younger generation of travellers, Visit Sweden are using the Swedish law which states that ‘’all people have the right to be free on their land’’, to encourage visitors. The law means that anyone is free to camp, hike and explore Sweden without the high costs that can be found in many other countries. The feature looks like any normal Airbnb listing with images, locations, map and even a star rating system.
— Visit Sweden US (@VisitSwedenUS) May 23, 2017
The Nikon Vision food truck
When you hear “Nikon” you automatically think cameras, however their latest PR campaign looks to increase awareness about their production of lenses for glasses. By setting up the Nikon Vision food truck in France, the brand were highlighting the importance of eye tests.
The menu on the food truck was set out like an eye test chart, meaning that those who couldn’t read all of the ingredients weren’t able to order key items, such as the burger itself. No need to worry though, anyone who struggled to order was given the opportunity to take a separate eye test and try re-ordering their burger.
The food truck was running over 10 days and the campaign resulted in 5,000 people having eye tests during this period alone. You can watch the video below to see how people got on:
Ben & Jerry’s ban 2 scoop ice cream in support of gay marriage rights
Ben & Jerry’s motto is “peace and love”, and in partnership with The Equality Campaign, the brand has banned the sale of 2 scoops of the same flavoured ice cream in a show of support for the right to same sex marriage in Australia.
The ban will remain in place until Australia legalises gay marriage and Ben & Jerry’s have placed boxes in all 26 of their Australian stores so that customers can fill in a postcard asking their local MP to support marriage equality. The company’s website informed customers:
“We are banning two scoops of the same flavour and encouraging our fans to contact their MPs to tell them that the time has come- make same sex marriage legal! Love comes in all flavours!”.
— Ben & Jerry’s Oz (@BenAndJerrysOz) May 25, 2017
Topshop launches VR waterslide in Oxford Street
To celebrate the start of the summer season, Topshop’s London store launches “Splash”, a VR stunt which allows shoppers to wear an Oculus Rift VR headset allowing them to experience a giant waterslide through London’s Oxford Street.
The activation ties in with the interactive pool scene in their shop windows and is part of the fashion brand’s wider summer campaign. Keep an eye out for the smell of sun cream being pumped into stores and a few other pop ups as the summer continues. The installation will be open to the public until 4th June and you’ll also notice a branded Snapchat lens until 27th May.
Dublin based vets are hiring a “cat cuddler”
Calling all crazy cat lovers! Just Cats veterinary clinic are looking to hire a “cat cuddler” and the job is exactly what it sounds like. The ideal candidate will apparently need to be “softly spoken” to calm the nerves of their feline patients and have “gentle hands”. Being able to understand different cat purrs is seen as an advantage but not essential when applying. Details of how to apply can be found here.
— Heather Jewell (@heather_jewell) May 25, 2017