This week, the nation has been thrown into a frenzy of love and lust as Valentine’s Day fast approaches. This, combined with the release of the eagerly anticipated 50 Shades of Grey movie has seen PRs produce some creative loved-up campaigns.
With this in mind, our Comms team have compiled their favourite PR and social campaigns of the week (caution, the following article may contain a dose of romance):
Spongebob Squarepants film release
Marking the launch of Spongebob Squarepants the movie, the little yellow character from Bikini Bottom has spoofed some cult movie posters and the results are fantastic!
This PR stunt has sent the internet and social media into a frenzy and has seen coverage appear across national titles and influential social accounts.
One of the spoofed posters even sees Spongebob transform into Christian Grey himself.
Tesco Valentine’s cards
Tesco is definitely feeling the love this week and this has been mirrored across its social channels.
Earlier this week, Tesco shared a number of tongue-in-cheek valentine’s cards with their social following and this received a great reaction.
Playing up on the comical aspect of its FMCG offering and the romance of Valentine ’s Day, the cards have resulted in a social media storm with the cards also being shared in online publications and press.
Scope end the awkward
Scope, a national UK charity who aim to provide support for people with disabilities, has raised the bar this week with their End the Awkward Campaign.
Playing again on the romance of Valentine’s Day, Scope has created numerous valentine’s cards helping to spread the message of their cause.
These cards have also been complemented by data and video content highlighting attitudes towards disabled people.
This campaign has been excellently executed and has seen coverage online and over social channels helping to raise awareness for a wonderful cause.
Ford gives blind dates the ride of their lives
During the Valentine’s period, Ford took speed dating to a whole new level. As a covert video campaign, Ford hired a professional female stunt driver to go on a number of blind dates, trick a man by offering them a lift home, and play “dumb blonde”.
As she offers her blind date a lift (in a 2015 Mustang), the female stunt driver pretends to stall and acts like she is a bad driver. As the men start to worry about their own safety, she hits the accelerator at 120mph and shows the men that women can drive.
Their reactions and expressions were caught on video which resulted in over 60 sites picking this campaign up including nationals Daily Mail and Telegraph too.
The article on the Daily Mail alone achieved over 14k shares and Ford cars were being talked about across the web during the run up to Valentines.
Now for a campaign showing a little less romance:
Game of Thrones ‘Winter is Coming’
Game of Thrones has become an international success and arguably a cult series over the last few years, and there is no wonder when they perform influential stunts such as the following:
Game of Thrones S4 encased in a block of ice, delivered by a White Walker in a FedEx uniform. Defrosts Monday. pic.twitter.com/cQco3PQWKM
— Empire Magazine (@empiremagazine) February 12, 2015
To celebrate the release of series 4 ‘Winter is Coming’ the clever guys at Game of Thrones sent a DVD encased in ice to influential film magazine Empire.
With the ice set to melt by Monday, it means that guys at Empire will have to wait a few more days before they can get their hands on the DVD. However, a nice little tweet to their 322k followers means that Game of Thrones surely achieved what they set out to gain with this social stunt.