Shoe donations, 24 hours of joy and the departure of Zayn

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  • March 27, 2015
Sophie Jackson

Sophie Jackson

Digital PR Strategist

It’s been a jam-packed week of PR activity, and today our PR team had our weekly meeting to pick out our favourites from the latest influential campaigns and stunts. But of course, there’s only one way to start it off…

Zayn Malik Quits One Direction

The huge news of Zayn Malik leaving One Direction lead to many reactive PR stunts that came off the back of it. Zayn Malik’s decision went viral within just a few minutes and some of the biggest brands all jumped on this huge news. Lidl for example, tweeted a clever picture, showcasing an offer on their One Direction Easter Eggs:


Nando’s received a bit of negative backlash from devoted One Direction fans after they tweeted the below, but we just think it’s so simple and genius!  

Release the Pounds

This is a week we wished we lived in London! Life insurance company, Beagle Street, acted on their company’s beliefs and ‘put money back into people’s pockets’ and hid five hundred £10 origami beagles in the streets of London, so they would be a nice surprise for whoever found one!

The stunt was performed after they had conducted a survey looking into why people don’t take out life insurance – the main reason was that it was seen as too expensive, so they gave something back!

Don’t fret if you don’t live in London, there’s still chance to get a free tenner!


24 Hours of Joy with McDonalds

‘I’m Lovin’ It 24’ was designed by McDonald’s to show appreciation for and engender the loyalty and support of McDonald’s customers who consider themselves ‘global citizens’. They awarded 24 gifts of joy through various events, including McParty Surprises in Hong Kong, the Jessie J Boom Bus in London and a McOrchestra in Vienna, Austria.   To get everyone involved in this, McDonald’s created a fantastic platform which pulls through all the pictures from Facebook and Twitter from whoever is using the hashtag #ImLovinIt

How much room do you need to swing a cat?

Shelter, the housing and homelessness charity, have teamed up with developers at Nice and Serious to produce this fun yet insightful tool, Catswing, to see how much Londoners pay for tiny flats that only just have enough room to swing a cat! Some of the prices are shocking – which shows just how hard it is to become a property owner in London.  

To live in a space big enough to swing a cat in the SW3 area costs a huge £158,180, and the lowest price in SE5 at £38,720. Once checking out how much each area costs, it very cleverly urges people to sign the affordable homes petition. We have certainly all signed it here at Branded3!

Do you really need all those pairs of shoes?!

I don’t know about you but I have so many pairs of shoes I never wear, ones that I bought years ago and just haven’t thrown out. Well, Good Morning Britain have partnered up with British Heart Foundation to create a brilliant campaign named ‘Heels 4 Hearts’. The aim is to help give secondary school pupils in the UK the opportunity to learn cardiopulmonary resuscitation. To do this, they want your shoes! All shoes donated to BHF shops this week will go towards funding CPR training kits to secondary schools.

They have even managed to get a team of celebrities involved to donate their really expensive shoes; I’m talking Christian Louboutin, Vivienne Westwood and Prada! They are all available for bids on BHF’s eBay site. So either get bidding or donate your old shoes!

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