In this week’s Campaign of the Week series, our Comms team put together the five best PR and social media campaigns that have really caught their eye this week…
Ad Council – Love Has No Labels
The not-for-profit Ad Council launched their Love Has No Labels video on their YouTube account this week; the video has already had a staggering 15 million views.
The video, which was created as part of their overall digital-first campaign, was filmed on Valentine’s Day in Santa Monica, California. It features a large x-ray screen with two skeletons hugging and when they walk out from behind the screen, the audience can see who they are. The video features various parings from all walks of life and is aimed at making people take a serious look at their own bias and challenge people to rethink how they view gender, race, disability and sexuality. The video features the song ‘Same Love’ by Macklemore and Ryan Lewis, with Mary Lambert.
The video was supported by the Ad Council’s partners, including Coca-Cola, Pepsi, Unilever and P&G, who all promoted the video on their social pages.
Benefit – Curls Best Friend
To celebrate the launch of their latest mascara, Roller Lash, Benefit created a pop-up beauty parlour in Soho, London. There for one month only, the beauty parlour is spread out over three floors and is exactly what you would expect in a pop-up parlour from the brand, which is inspired by 50’s-era glamour.
This is a great example of taking a pop-up shop and going even further. It allows customers to really engage and get hands-on with the brand in a way they wouldn’t normally, all while being pampered and looked after.
Honda – #RaceFace
To help promote the launch of the new Civic Type R, Honda are asking fans to show them their best race face and share it on social media using the hashtag #RaceFace. During the recent Geneva Motor Show, Honda created a branded photo booth where they blasted people in the booth with a gust of wind to create the sensation of G-force on their faces.
This is a great example of how sometimes, when it comes to social media in particular, the simpler the better. The #RaceFace is based around sharing and what better way to do it than with a funny picture?
Just in time for Mother’s Day, Wrap Me created a great ‘surprise and delight’ campaign. They used pictures from individual bloggers’ Instagram pages and turned them into their own personalised wrapping paper, sending them a box of chocolates with their personal wrapping paper around them. Since receiving the gift, the bloggers have been sharing pictures of it all over social media.
Evolve – If they find it they’ll play with it
Sometimes, the best way to deal with a serious topic is to put a fun spin on it and that is exactly what Evolve have done. Evolve are a national organisation with the aim of making gun safety and responsibility the norm. Following up on a video from last year that shows the embarrassment of when curious children find things that parents really don’t want to, they have created a series of pictures with the same message that if you don’t lock things up, then children will find them. Overall, it’s a really simple and funny way of dealing with a very important issue.