As, hopefully, you’ll have seen by now our Comms team gets together each week to pull together our favourite PR campaigns of the week so read on to see our five favourite this week!
Burberry & Line- London Fashion Week
Innovative luxury brand Burberry have teamed up with instant communications application Line to celebrate the London Fashion Week. Burberry will be streaming their Autumn/Winter 2015 show via Line live to Tokyo, where the application is hugely popular. The application is known for featuring stickers of celebrities and emoji-style characters. Line currently has more than 600 Million active users worldwide.
The promotion video features the newly released characters of model and Burberry brand ambassador Cara Delevingne, Christopher Bailey, Mario Testino and Anna Wintour. The video also shows Line’s very own quirky Cony the rabbit and Brown the bear exploring London and attending the Burberry show at London Fashion Week.
Obama & Buzzfeed – Things Everybody Does But Doesn’t Talk About
This week Buzzfeed and the US President Obama have come together for a campaign to raise awareness for the US health insurance application deadline. Buzzfeed have created a video showing everyday activities that we all engage in, but never talk about featuring Barack Obama with a selfie stick and fumbling his speech in the mirror. A very simple, effective and fun way to remind people to apply for health insurance in time of the deadline.
EastEnders – Mind the Danny
Popular London-based soap EastEnders created a campaign to celebrate their 30 year anniversary this week. On Wednesday tube travellers of the London Underground were surprised with a very special treat on their journey as EastEnders’ Danny took over announcements at Bromley-by-Bow station swapping the traditional “Mind the gap” for “there is a good service running on all London Underground Lines…Bang On…Proper…”. The campaign was covered in the Radio Times, OK and Digital Spy and even Danny said he enjoyed the experience.
Disney – Student Filmmaking Campaign
Shoppers at a New York mall were quite surprised this week when their shadows turned into Disney characters mimicking their moves. Disney created the stunt in order to support the launch of their recently created campaign Disney Side – a project which encourages young people to make their own films. The stunt is perfect to attract people’s attention and raise awareness for Disney’s newly launched Disney Side campaign.
Samsung – Pancake Day
Samsung have put a smile on their follower’s faces on Pancake Day, they asked their followers to send in a picture of themselves and in return Samsung posted an image of a pancake in the shape of their followers face.
Remember to let us know in the comments if we’ve missed any of your favourite campaigns this week!