It’s that time of the week again where we look at the best PR campaigns from the week. With Oxford Street Christmas lights being switched on, the Christmas Spirit really is flowing in our London office – it’s never too early right?
London’s iconic statues wrap up in red
Last weekend, three London statues in popular tourist areas were given a new look. Amy Winehouse in Camden Market, Sherlock Holmes at Baker Street Station and Kinder Transport at Liverpool Street Station all received red coats, donated as part of this year’s Wrap Up London campaign.
The campaign is designed to encourage Londoners to donate their old coats, and captures their attention by covering iconic statues across the city in eye catching red coats. Last year’s efforts saw nearly 23,000 coats donated. This is a great campaign to generate awareness for the plight of the homeless in London.
Hayman’s Sloe Gin Map
Hayman’s Gin have released a map of London detailing where to forage to find blackthorn bushes growing in and around the city. Even better, it’s completely free to pick your own berries to help make that perfect festive cocktail creation.
Locations include Hampstead Heath and Hampton Court. Now is a perfect time to pick sloe, as they have split naturally after the first frost (usually you must do this yourself with a pin). They even provide the perfect recipe for making gin. We thought this was a simple yet highly-effective campaign, and our London office will most definitely be foraging around for their own sloe!
Breakfast at Tiffany’s
Audrey Hepburn fans will be delighted that the New York City flagship Tiffany & Co store on Fifth Avenue are opening a luxurious café on November 10th, so your dreams of having ‘Breakfast at Tiffany’s’ can finally come true.
The menu will include American classics cooked to a high standard and sourced locally. This is a simple idea executed well and in line with the Tiffany brand. I know a few of us in the office are dying to try it out.
Asda launches the world’s first cheese advent calendar
It feels like every brand has their very own advent calendar in 2017, and one of our personal favourites is the world’s first cheese advent calendar from Asda. We covered this story last year when London food blogger and cheese enthusiast Annem Hobson started a petition to make it become a real thing.
The calendar was produced in conjunction with Norseland of Somerset, and includes 24 delicious, individually wrapped cheeses.
London’s First Peanut Butter Fondue Bar
Whole Earth are bringing London’s first Peanut Butter Fondue Bar to Old Street on the 24th and 25th November. For just £4.99 per person, you can enjoy all the peanut butter you can eat, and learn how to recreate your own fondue at home. We predict the people of Shoreditch are going to go nuts for this one!
For more PR inspiration you can read last week’s PR roundup which includes campaigns from Marie Curie, Subway and Think!.