It’s Friday, which means it’s time for Branded3’s favourite PR campaigns from the week! As June begins, we’ve seen creative PR in the form of vending machines, pop-up cafes and even drones. Take a look at our top picks this week and keep an eye out for our favourite by Marks & Spencer…
The Powerpuff Girls hit Dubai
To celebrate the return of The Powerpuff Girls to Cartoon Network, the channel sent Blossom, Bubbles and Buttercup flying through the skies of Dubai.
Using drone technology, the brand amazed children and adults alike as they saw three tiny superheroes shoot through the sky. Footage of the drones has been spreading across the internet throughout the week.
England shirt giveaway from Carlsberg
We mentioned the “If Carlsberg did pubs” campaign at the start of May and it looks like they’re taking their Euro 2016 campaign to the next level with this week’s stunt. The football mad beer brand placed a Euro vending machine in the middle of London, filled with replica 1966 England shirts.
A Carlsberg spokesperson said:
“We’re asking people to remove their existing shirt, insert it into the machine, and receive a 1966 World Cup replica shirt in exchange.
“Shirt for Shirt is the latest activity to form part of Carlsberg’s ‘If Carlsberg Did Substitutions’ campaign.
“We aim to substitute ordinary experiences for the extraordinary for England fans across the country.”
Veggie Pret is here!
Next up is Pret A Manger’s latest pop-up, Veggie Pret. Vegetarians and vegans are celebrating the launch of the restaurant’s extensive meat-free menu which opened in Soho, London this week.
It’s a clever move by the brand as vegetarian and vegan diets are on the rise thanks to the perceived health benefits and the influence of YouTube stars like Deliciously Ella and celebrities such as Ellie Goulding and Jennifer Lopez.
Lickable flower sorbet
Now, we’re a little late spotting this campaign but as the Chelsea Flower Show only finished this weekend, we thought we’d include it anyway. To mark the flower show, Amorino (the artisan gelato boutique) created the very first lickable flowers.
Piggybacking on the back of the show, the brand sold ice cream in the shape of flowers from a pop-up “flower stall” and in their shops across Soho, Covent Garden, Islington, Chelsea and Westfield in Stratford.
Colin finds love at M&S
The Colin the Caterpillar cake has been on the shelves at Marks & Spencer for 25 years, and this year he’s finally found romance. The high street giant has launched Connie the Caterpillar, a strawberry and chocolate cake, across their stores and are hoping it’ll be as big of a hit as her boyfriend Colin.
Colin has previously celebrated 7 million birthdays and even partied with David Beckham. Rumour is that Colin and Connie have already been spotted by shoppers sitting side by side in the supermarket aisles.