Comment Spam Ranking for Car Insurance

  • 1
  • September 9, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Google often uses Universal Search to add a few blog search results at the bottom of the main search results. As we saw during the Olympics more people than you might think are happy to click on the blog results even thought they are right at the bottom of the page.

Car Insurance

Google seems to be doing something new today (or maybe I’ve just never noticed) and linking through to the blog comments rather than the actual blog posts. Because the blog comments were spam ones about car insurance they have been deleted by the blog owner and now the links just point to the main blog post which was nothing to do with car insurance.

I can see how linking to blog posts adds value to the search results but where is the value in linking to blog comments?