Confirmed: Google changes algorithm to favour brands

  • 0
  • March 5, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

This hasn’t appeared in the UK yet but Google has made some changes to the algorithm and the end result is that brands are ranking higher than they were before.

Aaron Wall spotted this first and Matt Cutts has confirmed it today by denying that it was an update, more of an alteration. Whether you are confused or not it’s an important change.

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