Dell makes $2 million from Twitter

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  • June 12, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

How much money have you made from Twitter? With most companies yet to even figure out how to get more than 100 followers Dell has made over $2 million from a number of Twitter accounts.

The main account is DellOutlet with 625,378 followers but they have a number of other accounts too. For a global company like Dell that’s a good idea – most people should just stick with one account.

Dell on Twitter

We got 100,000 visitors from Twitter this week

This week has been a fun week for one of our internal project Twitition with over 100,000 unique visitors from Twitter in a couple of days and links from pretty much every major newspaper.

A lot of people think that because Twitter is still quite small a campaign won’t generate as much buzz as doing something on Facebook. What they forget is that the media loves Twitter and any Twitter campaign stands a much higher chance of getting a write up than a Facebook app.

twitition

This added PR opportunity is what makes campaigns doubly successful.

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