Did Google give Digg a penalty?

  • 0
  • September 20, 2010

Buried in the middle of an otherwise fairly uninteresting New York Times article about Digg is the following piece of information, emphasis added by me:

According to Quantcast, an online audience measurement firm, Digg’s domestic traffic has dropped sharply in recent months, from 27.1 million unique users in April to 13.7 million in July. By contrast, Facebook had 145.2 million domestic users in June, according to comScore. While not giving specifics, Mr. Desai of Digg attributes the decline in domestic traffic to changes in Google’s search function that resulted in fewer Digg stories showing up in Google searches.

Yet a more pivotal reason that Digg is falling behind, analysts say, is that users are simply spending more time on Facebook and Twitter than they are on Digg. Instead of Digging, many social media users know that they can post a story they like on Twitter or Facebook.

When was the last time you saw a story page from Digg ranking? Now I think about it I’ve not seen one for months. In 2008 Digg used to outrank the original piece of content on quite a number of occasions even though the page added no value aside from a few dozen inane comments.

Some background in a 2009 post from Danny about social media sites. Google is quite right to do this but if Digg wants the traffic back they need to start trying to add some value to the pages rather than just keeping doing something that Google clearly sees no value in.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Jonathan

    Bit off thread but noted Del Monte’s brand message adding some value through a registration they have owned from 97

  • http://www.webelementinc.com/ Web Element Inc

    That’s pretty true, I haven’t seen any digg story ranking up on Google for quite some time now. Following this, i was under the impression that Google has stopped valuing Digg.

    Anyways, Thanks for sharing this post with us. Looking forward for some more great posts from youe end.

    Thanks!!! :)

  • http://seoptimizacija.com/ Optimizacija Sajta

    Digg drop don’t surprize me at all. There are less chances everyday there to get nice amount of votes in natural way. No metter if you have interesting, original, usefull story. If you don’t have your own crew of voters, there is a small chance for success on Digg. So, let them drop when they don’t want resolve that members attitute.

  • http://www.alexdumitru.com Alex Dumitru

    In my opinion, they really deserve it, like all the news aggregators, because they provide nothing useful, but only use others’ content.

  • Bob

    Digg changed the way their pages were displayed, which IMHO would have affected the rankings.

  • SEO Manchester

    quite an interesting post, thought this was resent, they probably have the penalty removed now :)
    We <3 Digg

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