Digg bait vs Link bait

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  • June 26, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Ever since Digg became the biggest blogger hangout on the web it has been the target of thousands of webmasters, bloggers and internet marketers desperate to use the power of Digg to promote their sites.

The appeal of Digg is that the demographic contains so many webmasters that if your content is seen by 20,000 diggers there is a very good chance 500 of them might write about your site and link to it.

Unfortunately a lot of people seem to think that getting dugg is an easy way to promote low quality content and it’s this attitude that is increasingly causing a lot of bloggers to fail dismally in getting quality links. The problem is that a lot of bloggers sacrifice writing good content to concentrate on pushing out top 10 lists every couple of days.

No matter how many people read your article one simple fact remains: if it’s not remarkable bloggers won’t write about it. Can you imagine Engadget deciding that the latest “Top 10 iPhone competitors” article to be dugg is so amazing that they really need to point it out to their readers? It just wouldn’t happen.

If you want to get links you have to push out remarkable content that isn’t available anywhere else on the web. Getting dugg is a great way to get remarkable content in front of thousands of bloggers but unless your content is so good that they simply have to share it with their readers the only links you will get are from sites that scrape the Digg RSS feed.

What many people are calling linkbait or Link Bait, I call content.
Call me old fashioned, but if you try to create a buzz (and links) by
creating contrived content, the buzz you hear will be flies. – Eric

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