Digg now shows Chitika ads can they stoop any lower

  • 0
  • July 14, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Digg has always shown some really really awful adverts. They used to use Microsoft for advertising and the relevance was so poor that nobody would ever click on the adverts.

Today I’m looking at Digg and see an advert for a hotel in Las Vegas and a Chitika ad unit promoting a £6.99 sock for an iPod.

I don’t understand why Digg is showing me adverts in dollars for US hotels? Why can’t they attract any premium advertisers? Surely they should be showing a big iPhone banner from O2 or Carphone Warehouse this week?

Digg knows what stuff I like because I give it a list of maybe 30 sites every day. Why are they unable to translate our diggs into advertising dollars?

Note that there isn’t anything wrong with Chitika, just that Digg should be showing ads for smartphones, expensive cars and other premium products. Nobody is going to suddenly buy an iPhone sock from that advert today.

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