Ben Lawrance

Ben Lawrance

SEO Executive

In July we held our first SEO conference: SearchLeeds. We came away from the conference with a real sense that there was a huge demand for more digital events right here in Leeds.

We felt that the digital community within Leeds needed more than just a yearly conference, which is why we have introduced Digital Horizons – a series of evening events dedicated to Search with an opportunity to hear from the industry’s experts.

On the 5th October, taking place in Lambert’s Yard, Digital Horizons offered the opportunity to learn about the latest trends in digital, and network with others in the industry over a drink and a slice of pizza.

The evening consisted of three fantastic speakers, including Stephen Kenwright, Director of Search at Branded3, Laura Hogan, Head of Search at Ricemedia, and Meghan Burton, Director of SEO at Epiphany.

In case you missed it, or would like to recap any of the talks, here are the slides from each of our speakers.

Talk 1 | Stephen Kenwright | Branded3 | Director of Search

Second screen search: How mobile SEO became the only SEO

First up was our very own Stephen Kenwright. Who opened the event by highlighting the increasing importance of mobile search in the digital marketplace. Steve spoke about how mobile is quickly overtaking desktop search and that we need to ensure that we meet these users’ needs.

We were reminded that not all users intend to buy a product; many use mobile search to research products they see in stores or on television. In order to fully optimise for mobile, we should ensure that we are meeting all our users’ needs.

Talk 2 | Laura Hogan | Ricemedia | Head of Search

How to Beat Your Competitors

Our next speaker, Laura Hogan from Ricemedia, emphasised the importance of monitoring our competitors’ activity. Laura highlighted how we can use our competitors’ link building strategy to enhance our own.

She also pointed out how to track our competitors’ rankings and on-page changes so that we can utilise successful strategies that our competitors have used to boost their own rankings.

Talk 3 | Meghan Burton | Epiphany | Director of SEO

How to dominate the long tail.

Our final speaker of the evening was Meghan Burton from Epiphany, who spoke about how to dominate the long tail.

She highlighted the less competitive search results displayed for long-tail queries, which provide an opportunity for websites that might not ordinarily rank highly for more common search terms. Meghan also spoke about how websites can target Google’s answer box for that coveted “Position 0” at the top of search results.

The evening, of course, ended with pizza, drinks, and some networking.

Thank you once again to everyone who attended and a very special thank you to our sponsor, Met Marketing.

This will be the first of many more digital events. If you would like to find out more about any upcoming events, you can either sign up to our mailing list or follow us on Twitter.

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