Do people REALLY read your blog

  • 0
  • July 17, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Over the past year my websites have had the good fortune to be mentioned on a lot of very high traffic blogs. The likes of Engadget, Gizmodo, CrunchGear, TechCrunch are some of the larger ones but since BlogStorm launched it has attracted links from loads of search related blogs around the 1,000 to 10,000 RSS reader mark.

The thing that always amazes me is the low level of traffic that blogs can send you. For instance Engadget has 600,000 RSS readers and normally sends about 1,000 visitors, TechCrunch has 250,000 readers and sends about 2,000 visitors, even when they write an entire post about your site.

Some of the search blogs that have linked to BlogStorm have thousands of readers and only sent a handful of visitors.

I know you are probably thinking that most people read these blogs using RSS readers but that would still cause a spike in traffic from people clicking through from their reader.

Obviously I love receiving any amount traffic and links but it just goes to show that just because a blog has 600,000 readers it doesn’t mean they actually read it, the only way to judge the real readership is by looking at the number of comments each post is getting.

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