Does Google Suggest impact search volumes?

  • 0
  • July 8, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

Google Suggest is a great feature and works perfectly but I’ve never been convinced that it will change the way people search in a measurable way. Most of the people I watch performing searches (even tech savvy ones) tend to look at the keyboard as they type rather than the screen so they never see the suggested results.

Latitude has carried out some research to see whether search volumes for a host of suggested terms have increased since Google Suggest was launched in the UK towards the end of March.
2smallFrom the image above (you can see the full scale interactive version at Google Insights for Search) you can see a big jump in search volume for the suggested terms between March 29th and April 4th – right when Google Suggest was rolled out.

Based on these statistics, it can be estimated that search volumes have developed in the following way between March and June 2009:

  • Car Insurance Quotes up by 64%
  • Car Insurance for Young Drivers  up by 103%
  • Car Insurance Compare up by 52%
  • Car Insurance Comparison up by 9%

There was a big jump around Christmas too but that was the same the previous year – the March/April jump didn’t happen any other year which means it’s not a seasonal thing.

Of course correlation doesn’t imply causation and there may be other Google features at work here such as the related search results displayed at the bottom of the search results (although these tend to reflect branded search terms at present).

Free of charge. Unsubscribe anytime.