Don’t try to speed up the social bookmarking process

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  • July 26, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Michael Kwan has been examining a product that helps you automate the process of submitting to social bookmarking sites such as Digg, Netscape and Reddit.

The software promises to save you loads of time and it may well do if you currently waste your time submitting all your stories to 6 social media sites.

Using software to submit to Digg or any other site is a stupid idea. The idea behind using these sites is NOT to submit all your stories to them, you need to submit amazing content and then have loads of friends to vote for it otherwise you will get nowhere.

There are loads of people who submit story after story from their own sites to sites like Digg and never hit the homepage. If this is happening to you then you need to stop and try something different. Let your users Digg the stories for you instead.

One thing that is interesting about the software is that you get access to a bookmarking club full of people who can vote for your stories. The main issue I see is that in general the people using this software are likely to be promoting low quality content and if you artificially inflate votes on low quality content a site like Digg will spot it pretty quick and ban all the sites. Not cool.

Sometimes I spend 20 minutes crafting Digg titles, this is not a process I would have any desire to speed up.

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