Dove’s Real Strength
With Father’s Day coming this Sunday, we haven’t been the slightest bit surprised to see some emotive campaigns popping up in the last few weeks. We really love Not On The High Street’s #StarDad campaign, but what really tugged on our heart strings was Dove’s charming ode to Father’s Day.
As part of their ‘Men Care’ initiative, Dove use the strapline ‘Strength means showing you care’ and focus on the real-life reactions (found on the internet) of when men find out they’re going to be a father. The Real Strength page also pulls together brilliant parenting advice from social channels to ‘help all dads grow stronger’.
Travels to my Elephant
The Quintessentially Foundation and Elephant Family have teamed up with a whole host of creative powerhouses to create a global rickshaw race to save Asia’s magnificent elephants. This will see a 20-strong fleet of individually designed auto-rickshaws decorate London’s roads throughout the summer.
Inspired by Travel to my Elephants’ founder and passionate conservationist, Mark Shand, the campaign aims to raise £1 million through a series of exciting events, kicked off by Goldie Hawn and including Elephant story-time, the young artist Ella-phant competition, and finishing with the auctioning of the stunning rickshaws. Our personal favourites are ‘The Fried Egg Rickshaw’ designed by Philip Colbert, and ‘A Rage to Love’ by Jane Churchill of Elephant Family Interiors.
Travel Supermarket’s #CheckoutToCheckin
Travel Supermarket have enlisted the help of Made In Chelsea’s “entrepreneur, TV Star and all round global heartthrob” Jamie Laing in their new digital, social, and PR campaign which aims to encourage holiday-makers to get out of their hotels and meet the locals this summer.
The tongue-in-cheek campaign also gives one person the chance to win a five-star, week-long trip to Mexico if they are willing to complete one shift in a local supermarket with ‘Senor Flores’.
JetBlue Airlines A Better Wingman
Last week, JetBlue set up a brilliant experiential campaign which allowed New Yorkers to interact with a seemingly digital crewmember in their virtual storefront window display.
In one week, more than 17,000 people played the game which actually saw a real air hostess personally interact with passers-by and come out from behind the glass to surprise players with two round trips to anywhere JetBlue fly to.
Dirty Martinis to your door
In honour of National Martini Day, London’s Dirty Martini bars are launching an exclusive delivery service of dreams! If you’re within the W1 area of London, make sure you place your order here and Dirty Martini will deliver your French Martini right to your doorstep throughout the day.