An introduction to Digital Project Management

  • 1
  • June 27, 2014
Ian Horsfall

Ian Horsfall

Project Manager

    Whilst working at Branded3 I’ve had the opportunity to work on a number of enterprise level design and development projects, from which there have been some great lessons learnt in relation to what tools and applications have given us and our clients the visibility and control required.

    Approach to methodology

    Often, it can be very difficult to get a client to work to one singular defined project management methodology, so here at Branded3 we focus on tailoring the correct methodology on a per project basis. Understanding the make up of external project teams, key deliverables, time frames, restraints and limitations help us understand the landscape and make an informed decision. Most often we have found a combination of ‘the best bits’ of traditional Waterfall such as PRINCE2 and the increasingly popular AGILE methodology seem to work best for us.


    Historically, most project failures are attributed to poor communication so using the right tools for comms can be critical, however it’s not simply a case of which methods to use, but communicating to the right people at the right time is key.

    In the digital age it goes without saying that email will be the primary method of communication, but don’t be scared to jump on the telephone; webinars and conference calls can often provide greater clarity and help bring satellite teams together for speedier resolution of issues or collaborative identification of solutions.

    Email groups can be an effective speed saving tip, I often set up groups with all members of the various teams included, this ensures no-one is missed in the pace of a project round up and saves finger fatigue from typing in multiple addresses.

    Document control and access

    While sending round documents attached to an email is a good way to circulate the information, you rely on all recipients having a disciplined storing or archiving structure, which is not always the case. This can prove challenging  if you ever want them to find the documents again and if collective input is required. Tools I have found helpful in this regard are collaborative workspaces such as Microsoft SharePoint, Basecamp or Google Drive.

    Useful tools

    I’ll cover some of these in more detail in future posts, but I have listed below some of the most common tools I am using to improve my project management.

    I enjoy the challenge of finding smarter, more efficient ways of working and would welcome your comments in relation to the applications, tips and tricks you are using to drive efficiencies in your project management life.