Is Facebook the new Wikipedia

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  • September 5, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Facebook is launching a new public feature allowing anybody to search for, and view, your Facebook profile page.

Users will be able to opt out of this feature but the net result is that profile pages will start to appear in the results of Google, Yahoo and MSN.

At present there are around 26,500 profiles indexed in Google as a result of other sites linking directly to them. Facebook have not been actively blocking indexing or encouraging it using internal links.

Once Facebook offers ways for the search engines to spider the site it is a fair assumption they will want to make sure it is properly indexed. Several “people search engines” such as have been springing up recently and will no doubt be worried at this news. Once Google indexes Facebook there really will be no need for a people search engine.

Will Facebook rank highly in Google?

Facebook has 18.5 million incoming links. Wikipedia has 47 million so it is fair to assume it won’t stuggle with rankings. Wikipedia features at the top of almost every search term you can think of at present.

Expect Facebook to feature in the top 3 results for 90% of people you search for within 3 months.

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