FeedBurner delivers 75 million feeds every single day

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  • October 18, 2007

Last week Scoble was using the somewhat inaccurate Google Reader stats to guess the number of people who use RSS.

Making educated guesses is all very well but it makes much more sense to just ask an expert so I pinged the team at Feedburner (Google) to find out some real numbers.

Feedburner feeds

The figures they sent back are for Q2 (they are still compiling the Q3 figures) but we know from the Feedburner home page that they have burned 1,023,739 feeds (as of 14 Oct 07).

Here is what Feeburner had to say about the data:

Feed subscriptions are not unique. Individuals frequently subscribe to more than one feed. The 65 million number at the end of Q2 represents the number of subscriptions that FeedBurner delivers on a daily basis to more than 190 countries. Today, that number is closer to 75 million.

Even if Feedburner has a 50% market share of feeds this means over 150 million RSS feeds are being delivered every day.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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