There is a huge opening in the UK for somebody to build a market leading finance blog and it’s just a matter of time before somebody decides to take the plunge.
Google likes to see diversity in the search results so to have a blog ranking for “loans”, “car insurance” and “mortgages” wouldn’t cause them any problems.
The key would be to hire expert writers from one of the leading finance publications as well as a PR company that was able to get the site into the mainstream media.
Top this off with minimal monetisation for the first year and an aggressive SEO strategy and for a modest initial investment you could have something worth Â£10 million in two to three years.
Who will be the first to do it?