Free ice-cream, summer treats and paying by blood

  • 0
  • July 24, 2015
William Hobson

William Hobson

Digital PR Executive

It feels like the PR campaigns we spot throughout the week are becoming increasingly adventurous. Take a look at five of the top creative ideas we came across.

Women’s Running: Running is for everyone

The August 2015 issue of the magazine Women’s Running features New York-based runner Erica Schenk, who’s also a plus-size model. We thought this was a really nice cover to see as a plus-size model on the front page of a magazine, especially on a fitness title, is relatively rare.

There is a stereotype that all runners are skinny, so we really loved that this magazine broke that stereotype, presenting something different than the norm.

Women's running

Waitrose: #TasteOfSummer

So we’re apparently in the height of summer (although you wouldn’t know it from looking outside). Anyway, upmarket supermarket chain Waitrose decided to tap into this conversation and asked a selection of bloggers to share their favourite summer recipes online.

We really loved this idea as it’s so visual, while collaborating with bloggers to share their favourite recipe is such a simple yet effective campaign. The general public can also get involved to win a selection of prizes, including an exclusive barbecue event with celebrity chef Heston Blumenthal. Where do I sign up?

All you have to do is share your favourite #TasteOfSummer on Facebook, Twitter and Instagram to be in with a chance of winning a prize.

Waitrose

Virgin Trains: Where’s Wally?

Virgin Trains have partnered with the publishers of Where’s Wally to create a nationwide “Where’s Wally? Hunt” to encourage families to get out and about this summer.

100 Wally replicas were dispatched on Monday (July 20), ready for the challenge to begin. Participants are in with the chance to win a luxury weekend break in London. All they need to do is find the most Wallys and take a picture of themselves with a Wally as proof.

Once they’ve found as many as possible, they can then tweet the total number of Wallys they’ve found to @VirginTrains using the hashtag #FoundWally.

Wally can be found in the form of life-size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line.

The hunt runs for six weeks throughout the UK school holidays, Virgin Trains will be releasing a series of clues via their social media channels.

We all really liked this campaign as it’s a fun way of engaging with families during the summer holidays and creates some great interaction over social.

Where's Wally

Uber: #UberIceCream

Uber are really getting into the summer spirit and handing out free ice-cream across the globe. On Friday July 24th, Uber is bringing a global promotion with local flavour to an office near you.

Basically, all you have to do is open the Uber app on Friday 24th July between 11am and 5pm, set your location and request an ice-cream and then boom! Ice-cream will be delivered to your door in a matter of minutes.

If this isn’t an amazing way to get people to just download the app and get free Ice Cream, we don’t know what is. I know we will all be hitting the golden button before 5pm.

Untold Festival: Pay by Blood

So I don’t know about anyone else, but everyone here at Branded3 is obsessed with paying for something in any form other than money. So, we’ve had Tweet to eat, Instagram to buy, but now a festival in Romania is offering discounts on tickets for people who give blood.

Yes, that’s right; the organisers of Untold Festival’s motivations are both social and commercial. Romania has one of Europe’s lowest blood donation rates. The Dracula tie-in is natural given the country’s association with Bram Stoker’s 19th Century classic, making for an interesting collision between classic fiction and contemporary need.

We all thought this was a really interesting twist on an existing idea and has certainly caused a stir.

Pay by blood

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