Get more links by being a news blogger

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  • August 8, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

The one statistic that the BlogStorm Tracker has reinforced for me over the last two months is that news bloggers attract a lot more links than blogs offering tips and informational content.

You don’t have to be blogging about news all the time but adding a few unique stories per week that are related to the rest of your content works very well as part of an ongoing linkbait strategy.

Sites such as Mashable, Engadget, Gizmodo, Consumerist and CrunchGear as well as Search Engine Journal, Search Engine Land and Marketing Pilgrim are all examples of sites that gain a lot of links by covering the latest news in their niche. Most of these sites also offer a mixture of informational content as well to keep regular readers happy.

Being a news blogger is hard. Unless you gain a reputation for breaking news stories first and having quality content it is hard to gain traction. Even when you get thousands of RSS subscribers many will not bother to read your stories unless you’re the first to publish (make sure you ping Feedburner!) or have an interesting title.

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