Oreos and Alfie Moon: How brands over-shadowed the eclipse

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  • March 20, 2015
Victoria McMahon

Victoria McMahon

Digital PR Strategist

You’re probably not surprised to hear that our favourite campaigns of the week were very much focused on the total eclipse this morning, and we didn’t have to look far to find numerous brands who had jumped on the event.

Oreo eclipses The Sun

By far our favourite eclipse team up, Oreo have joined forces with The Sun to create a translucent black cover wrap on today’s newspaper which sees a giant Oreo eclipsing the sun. Genius!

As part of the #OREOECLIPSE, the brand have also placed digital outdoor ads in London and Edinburgh which use data from the Royal Astronomical Society TimeAndDate.com to track movement in the sky, creating a simultaneous ‘Oreo eclipse’.

Image: http://www.huffingtonpost.co.uk/2015/03/20/solar-eclipse-2015-jaffa-cakes-advert_n_6908256.html

Image: http://www.huffingtonpost.co.uk/2015/03/20/solar-eclipse-2015-jaffa-cakes-advert_n_6908256.html

A few of our other favourites included Mr Kipling, Innocent Drinks and EastEnders’ hilarious Alfie Moon eclipse…

Mr Kipling

Innocent

 

EastEnders

ExMachina

For the premier of new sci-fi film Ex-Machina at the SXSW festival, the Swedish actress and star of the film, Alicia Vikander, appeared on Tinder as a 25-year-old woman named ‘Ava’ from Austin. Ava asks slightly strange questions such as “what makes you human?” and “have you ever been in love?” Ava then tells her matches whether they’ve passed her test and directs them to her Instagram account.

The Instagram account actually displays a trailer and film poster of Ex Machina which shows Ava, a robot in the new film who wants to know what it’s like to be human.

Red Cross create the Charity Arcade

To increase donations, the Swedish Red Cross placed classic arcade machines such as Ms Pac-Man and Space Invaders in Stockholm airport that accept any form of foreign currency to start playing. A perfect use for any leftover currency!

Image: http://metro.co.uk/2015/03/13/pac-man-arcade-machines-double-up-as-massive-charity-boxes-for-the-red-cross-5102101/

Image: http://metro.co.uk/2015/03/13/pac-man-arcade-machines-double-up-as-massive-charity-boxes-for-the-red-cross-5102101/

Android Friends Furever

In just over a month, this video has racked up nearly 14.5 million views on YouTube and it’s really no surprise to see why.

Who doesn’t love seeing all different animal species being unlikely best friends, especially to the soundtrack of Roger Miller’s “Oo-De-Lally” from Disney’s ‘Robin Hood’?

All together under the tag line of “Be Together. Not The Same.”

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