Victoria McMahon

Victoria McMahon

Digital PR Strategist

All aboard the Good Ship Benefit

Remember Gabbi’s Head, the pink-adorned pub that Benefit created during the World Cup? And Curl’s Best Friend, the 1950s curl and cocktail beauty parlour in London’s Soho?

Well this summer, cosmetics connoisseur Benefit is going one bigger and better to promote some of their best sellers with an actual SHIP!

Last month, the Good Ship Benefit opened its doors on London’s Victoria Embankment for a whole five months of beauty loving fun.

With events from yoga to afternoon tea, the Benefit boat has five rooms, all inspired by some of their most popular products.

From the Brow Lounge to the Hoola Decks, guests who climb aboard can enjoy an array of beauty treatments as well as helping a good cause and donating to Benefit’s selected charities: Look Good Feel Better and Refuge.

If you visit the Brow Lounge this month and donate via text, you will also receive a complimentary Gimme Brow worth £18.50!

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Deliveroo’s RooMachine

Commuters at Waterloo station were this week treated to a giant slot machine with a difference.

Delivery start-up Deliveroo installed a two-metre high ‘RooMachine’ which presented winners with food samples from Deliveroo’s partners, such as the Hummingbird Bakery, Yo! Sushi, Crosstown and Farmstand, as well as special “jackpot surprises”.

#SprintDriveSafe

US telecoms brand Sprint last week installed a seriously clever and creative sculpture in downtown Miami to coincide with the end of Distracted Driving Awareness month in April.

“The Last Emoji” is made from a scrapyard car in the form of a smiling emoji and aims to warn Floridian drivers of the dangers of texting and driving, in one of the only US states that doesn’t list texting while driving as a primary offence.

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Sky Kids Café

To celebrate the launch of its new Sky Kids app, the broadcasting giant is hosting a three-day Sky Kids Café experience, bringing to life some of the brand’s most popular children’s television shows.

The pop-up will take place at the Vinyl Factory in central London and offer visitors an array of arts and crafts alongside three amazing play areas.

Kids can explore Nicktoon’s underwater world from SpongeBob SquarePants with a giant pineapple house and colourful sea creatures. A giant haunted house is the set of cartoon classic Scooby Doo’s latest mystery and the magic truly comes to life in an oversized Little Kingdom from Ben & Holly’s Little Kingdom.

Celebrity chef and mother, Lisa Faulkner has also joined forces with Sky to create a unique menu of programme inspired food and drink to enjoy in the café.

Mysterious lemons

Stone Roses fans in Manchester have been speculating all week about the release of a new single after spotting the band’s iconic lemon logo cropping up on billboards around Manchester on Tuesday (May 10th).

And they were right: yesterday, the band announced the release of a new single, available from 20:00 last night.

We were also equally impressed to see Aldi quickly jumping on the stunt with spoof billboard ads.

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