Give Blood’s #missingtype, National Geographic and Dislife

  • 3
  • June 5, 2015
David White

David White

Head of Content Marketing

A lot has happened this week in the land of PR. There have been some great campaign moments of the funny, heart-warming and quirky variety, so with that in mind, we have compiled our top four of the past seven days.

Give Blood – #MissingType

Give blood

NHS Blood and Transplant has tapped a host of brands, media and celebrities to promote blood donation during National Blood Week (8-14 June). The #missingtype campaign sees Waterstones, TFL, Green & Blacks plus many more brands losing the A, O and B in their titles; the letters make up the main blood groups.

The campaign’s main purpose is to draw attention to the need for new donors across all three blood groups.

Give blood



More Than a Sign

Non-profit organisation Dislife teamed up with the Y&R agency in Moscow to create a powerful campaign to highlight the inconsiderate behaviour of parking in designated disabled parking bays. With over 30% of drivers in Russia parking in disabled bays without thinking twice, Dislife decided this would be a great way to tackle this issue head on.

The idea is executed brilliantly, with projections installed in a few shopping centres in Moscow of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver.

Watch the video below:


Magnum Pink and Black Party!

On the 31st of May, Magnum transformed Regent Street, London into a traffic-free party zone to celebrate the launch of its new raspberry and espresso flavours.


The event was hosted by Mollie King from The Saturdays and guests were treated to a fashion show, where they could create their own ice cream with bespoke flavours. To round off the day, the brand hosted an online vote on their social channels to encourage fans to choose what colour to turn the London Eye – pink or black. Pink won, so if you are in London, look out for an illuminated pink London eye

T-Rex on the loose in London

On Monday, Londoners were treated to a frightful site while on their morning commute. A 15-metre long tyrannosaurus rex was being transported around the capital on the back of a van.

t rex


It was spotted making its way past Trafalgar Square, London Bridge and Buckingham Palace, much to the amusement of many passers-by who took to Twitter to express their confusion.

As always, the best and easiest way to get attention is to create a PR stunt in the centre of London. The National Geographic Channel was responsible for this one, which was in aid of promoting a new programme called T-Rex Autopsy.

T rex tweet