GoCompare has bounced back

  • 0
  • March 27, 2008

GoCompare has recovered from their alleged link buying penalty and is now back in the top 5 for terms such as “car insurance”.

This is clearly good news for them but the wider implication is that even penalised sites can recover, as long as they are seen to be removing all traces of paid links.

It also shows that as long as you are a quality site you can still rank for “car insurance” without buying links which is the most reassuring part of this story.

Gocompare bounces back

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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