Google had originally banned the ad which read “UK abortion law: Key views and news on abortion law from the Christian Institute.”
The case was brought under the Equality Act 2006, Google has now agreed to allow the ad to show up for the keyword “abortion”.
The issue of abortion is an emotive subject and Google does not take a particular side. Over the last few months we have received a number of representations about our abortion ads policy and we decided to conduct a review to make sure it was fair, up to date and consistent with local customs and practices.
Following the review we have decided to amend our policy, creating a level playing field and enable religious associations to place ads on abortion in a factual way.
The settlement allows organisations to place adverts in a “factual and campaigning way” but from the screenshot below it appears that most advertisers are offering treatments. Is this what the Christian Institute intended to happen? I very much doubt it.