Google Analytics changes how image search is reported

  • 0
  • July 28, 2011

Last week Google appears to have made a significant change to how image search referrals are reported in Google Analytics.

The change means that the traffic is reported as Google Organic rather than as referral traffic like it used to be. This means that you are likely to see a chart like the one below.

Google image search traffic

It’s not yet clear whether this is a change in Google Analytics or whether the new Google Images design is sending traffic in a different way. If it’s the latter then other analytics systems might show the same change in figures.

This will certainly cause some increases in the perceived success of SEO campaigns around the UK over the next few weeks!

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • T

    Hmm, whilst I can see a drop in referrals from Google’s image search, I don’t see a corresponding increase in organic traffic – don’t know why :(

  • Pingback: Google Image Search traffic is ruining my SEO reports - Analytics, Google - State of Search()

  • Mark Hunt

    About time, I think this will make the analytics data a bit clearer.

  • My Social Agency

    Yes this confused the life out of me for a while. We can see where the traffic is going a little clearer now though.

  • Scranton Web Design

    I hadn’t noticed this until reading the above but if I look back, I noticed the same thing. I agree with the above comments, it should have been organic traffic the whole time.

  • Match

    I was wondering what was going on, thanks for the information. Google is always experimenting with different ideas. Some good some bad.

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