Google Analytics changes how image search is reported

  • 1
  • July 28, 2011
Patrick Altoft

Patrick Altoft

Director of Strategy

Last week Google appears to have made a significant change to how image search referrals are reported in Google Analytics.

The change means that the traffic is reported as Google Organic rather than as referral traffic like it used to be. This means that you are likely to see a chart like the one below.

Google image search traffic

It’s not yet clear whether this is a change in Google Analytics or whether the new Google Images design is sending traffic in a different way. If it’s the latter then other analytics systems might show the same change in figures.

This will certainly cause some increases in the perceived success of SEO campaigns around the UK over the next few weeks!